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Data Stream

    How Data Stream increased their CSR efficiency

    Data Stream, a Minnesota ISP for multi-dwelling units, faced manual processes, limited visibility, and slow onboarding. With gaiia, they empowered CSRs, gave property managers real-time insights, and introduced QR code-based self-activation—leading to faster onboarding, higher first-call resolution, and 20%+ yearly growth.

    +20%

    Year over year growth

    At a glance

    Data Stream is a full-service internet provider specializing in delivering fast, reliable connectivity to multi-dwelling units (MDUs) across Minnesota. Known for their customer-first approach and deep focus on property partnerships, Data Stream has become a trusted ISP for property managers and residents alike. Their mission is to make high-quality internet simple and seamless.

    Data Stream faced mounting challenges with managing subscribers across buildings. From cumbersome service activation to manual support processes, their team was constrained by inefficiencies and lacked visibility into property-level activity.

    After implementing gaiia, Data Stream transformed how they manage MDUs, enabling them to provide a seamless customer onboarding experience, more effective sales targeting, and a dramatic increase in first-call resolutions.

    The everyday bottlenecks

    Before partnering with gaiia, Data Stream was heavily reliant on developer resources to provision services, troubleshoot issues, and manage service changes. Their internal automation tools lacked a user-friendly interface for CSRs and sales reps, which led to slow response times and operational inefficiencies. Their biggest pain points included:

    Property management

    • Difficulty tracking active vs inactive units in MDUs
    • No visibility for property managers into resident statuses
    • Hard to detect what plans were available to residents when they called in

    Onboarding and checkout

    • No digital self-activation option for new residents
    • Sales and support teams struggled with coordinating activations in large buildings

    Manual processes

    • Every change (speed upgrades, provisioning, address changes) required manual backend work that included changing the services, updating billing settings, and generating an invoice.
    • CSRs couldn’t independently troubleshoot or resolve basic customer issues
    • First-time call resolution was low, often requiring developer escalation
    • CSRs couldn’t independently troubleshoot or resolve basic customer issues
    • First-time call resolution was low, often requiring developer escalation

    The solution

    The transition to gaiia helped Data Stream shift from manual, fragmented processes to a connected system that works across teams and buildings.

    Property visibility

    • The Properties module gave CSRs and sales reps real-time access to unit-level activity
    • Sales teams can now identify low-activation properties for focused campaigns
    • Property managers were granted access to see resident service status, reducing support load

    CSR empowerment

    • CSRs now have full control via an interface with workflows to change speed, billing, or plan
    • Support teams no longer depend on developer involvement for standard issues

    Streamlined checkout & client portal

    • gaiia’s white-labeled checkout enabled QR code-based sign-ups directly from in-unit routers allowing customers to activate their service within minutes of moving into their new home.

    "Now we can actually see which units are active, which ones aren’t, and what plans residents are on, that’s huge for sales and support."

    The results

    “We’ve seen a big lift in first-call resolution just by giving our team the right tools and visibility."

    Support

    Data Stream has seen an increase in first-call resolution.

    Faster onboarding

    With QR code-based self-activation, residents can activate their internet service within minutes of moving in.

    Growth

    With these improvements in place, Data Stream has been able to grow more than 20% year-over-year.

    “With gaiia, we’ve been able to equip our CSRs with real tools. They don’t have to wait for a developer to jump in anymore, now they can solve issues right away and help customers faster.”

    Lauren Matzke

    oxio did the growing. We just made it easier.

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