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January 7, 2026
Customer referrals remain one of the most effective growth channels for broadband providers, but many referral programs introduce operational overhead, manual tracking, or disconnected tooling.
gaiia’s new Referral feature is designed to remove that friction. It enables CSPs to support customer-driven growth while keeping referrals tightly integrated with existing onboarding, billing, and support workflows.
Each customer is automatically assigned a unique 8-character referral code. This code is visible directly in the client portal and can be shared with friends or family in just a few clicks.
From the same view, customers can track the status of their referrals, including which referrals are pending, successful, or rewarded. This transparency reduces inbound support questions while keeping customers engaged in the referral process.
New customers can enter a referral code directly during checkout as part of gaiia’s existing white-label signup flow. No additional forms or custom development are required.
This ensures referrals are captured at the point of sale, where conversion rates are highest, without disrupting the onboarding experience.
CSPs can define how long a new customer must remain active before the referrer (existing customer) becomes eligible for a reward. This eligibility period ensures referral payouts are tied to real retention rather than triggering immediately at signup.
By default, incentives for the referee (new customer) are applied at order submission, creating an immediate and clear benefit during signup. Together, this approach balances customer motivation with revenue assurance and long-term retention goals.
Once the eligibility period is reached, gaiia automatically validates that both the referrer and referee are in good standing, such as having no delinquent balances.
After validation, referral data including customer details and referral status is synced to Snowflake. This enables reliable reporting, attribution, and analysis without manual reconciliation.
gaiia supports multiple incentive models, giving CSPs flexibility in how referral rewards are delivered.
CSPs can also combine both approaches if needed.
Customer Support Representatives can view a customer’s referral code and full referral history directly within the account view. This makes it easy to answer questions, confirm eligibility, or assist customers without switching tools.
Sales and CSRs can also manually apply referral codes when creating or updating accounts in gaiia. This supports scenarios where a customer forgets to enter a code during checkout or when accounts are created directly by internal teams instead of through the online signup flow.
As oxio scaled nationally, gaiia’s referral module became one of its most effective customer acquisition engines. The referral system was built directly into oxio’s onboarding, billing, and customer experience using gaiia, allowing referrals to operate as a core growth channel rather than a standalone marketing tactic.
At peak performance, over 50 percent of oxio’s new subscribers were signing up using a referral code, with more than 1,000 subscribers per month acquired through referrals alone. This growth was not driven by short-term promotions or heavy ad spend, but by a consistent, easy-to-use referral experience that customers understood and trusted.
Because the referral module was tightly integrated into gaiia’s checkout and billing workflows, customers could share referral codes effortlessly, and rewards were issued automatically based on eligibility rules. This removed friction for both customers and internal teams, even as volumes scaled.
The result was a powerful online word-of-mouth loop. Across Reddit threads, Facebook groups, online reviews, and local community discussions about internet options, oxio was frequently recommended by existing customers, often alongside a referral code. The incentive aligned both sides of the transaction: existing customers were rewarded for advocacy, and new customers were encouraged to convert with a clear, immediate benefit.
More importantly, referrals built trust early in the buying journey. Prospective customers were hearing about oxio from real people in their community before ever reaching the checkout page, contributing to higher conversion rates and lower acquisition costs.
gaiia’s Referral feature brings this same proven model to today’s CSPs, without requiring custom development or disconnected systems. What powered oxio’s growth is now available as a configurable, automated module that integrates directly into onboarding, billing, workflows, and reporting.
Interested in enabling referrals on gaiia? If you’re already a customer, reach out to our Customer Support team to get set up. For those new to gaiia, book a demo online.
January 7, 2026
