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March 11, 2026
The Junction Internet has successfully migrated to gaiia, modernizing its customer experience, field operations, and automation capabilities ahead of a major ARPA-funded fiber expansion in 2026.
With an established fixed wireless footprint with tower sites across Oklahoma & Kansas, The Junction Internet is now aggressively expanding into FTTH. To support that growth, leadership invested in a unified software platform capable of scaling with the business.
Today, gaiia powers billing, customer management, field service, online checkout, and network monitoring, giving The Junction Internet a single operational foundation built for long-term expansion.
For The Junction’s leadership team, the decision was about more than replacing systems. It was about creating the operational backbone for the next phase of the company.
As fiber construction accelerates, the team wanted to modernize how customers sign up, automate more of the lifecycle, and equip staff with tools designed for efficiency.
Junction replaced its legacy website flow with gaiia’s white-labeled checkout. Instead of collecting an address and routing prospects to callbacks, customers now complete a full self-serve checkout experience. They can check availability, select plans, create accounts, and submit payment in a single streamlined process.
“We eliminated a lot of friction. Customers don’t want to wait for a callback anymore. They want to check availability, choose a plan, and move forward immediately. Now they can.”
— Ben Sooter, CIO, The Junction Internet
The new checkout also provides visibility into abandoned orders, allowing Junction to capture leads and manage marketing opt-ins directly within the platform.
As part of the launch, Junction introduced automated referral codes embedded in the customer portal. Subscribers can now easily share service with friends and track rewards.
What was previously informal word-of-mouth is now structured and measurable, supporting organic growth as the company expands its footprint.
A key area of excitement for the team has been gaiia’s Workflow Engine. From activations to notifications and delinquency management, Junction is building automation directly into its operational processes. Rather than relying on manual steps or external tools, workflows now coordinate provisioning, communication, and account updates inside one system.
By embedding automation into daily operations, Junction is positioning itself to scale efficiently as fiber deployments increase.
With a significant fiber expansion underway, Junction has ensured its software will support its ambitions rather than constrain them. By consolidating customer management, automation, and field operations inside gaiia, the company has built a scalable operational foundation that supports both fixed wireless and fiber services. As new infrastructure comes online, the systems supporting it are already built to handle growth.
March 11, 2026
