We’re excited to announce the release of Bundles, a feature designed to help ISPs streamline the way they sell products. In its essence, the bundles feature ensures that products are always sold together—think of them as groups (or packages) of products. This feature makes it easy to offer combinations of services to customers while simplifying and improving your checkout process.

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Why bundles?

Bundles are a powerful way to increase sales and provide you with flexibility. Whether you’re looking to offer promotional bundles (e.g., a discounted Internet + Voice package), simple discounts (e.g, save $5/mo if you subscribe in April), or include necessary fees in a package (such as Internet activation fees), bundles can accommodate a broad range of use cases. Bundles help ensure that customers receive value, while you simplify pricing and increase opportunities for upselling.

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The checkout flow

Bundling products in the online checkout is a powerful way to boost ARPU by encouraging customers to add more services to their orders. Offering relevant bundles—such as Internet + VoIP or discounted streaming services—can increase conversions and reduce the number of customers needing assistance or looking for other products.

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Common bundle examples:

• Non-promotional bundles
  • One-time fees (e.g., service activation fees): Automatically add activation or setup fees to bundles when customers select specific products.
• Promotional bundles
  • Temporary discounts: Offer limited-time promotions, such as a $5/month discount on all plans for Black Friday or other special events.
  • Multi-service discounts: Provide discounted bundles when customers select multiple services. For example, when a customer selects an Internet plan, offer them a bundle that includes discounted streaming or VoIP service subscriptions, like Internet + Voice for $10/month off.

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What’s next for bundles?

While Bundles is already a robust feature, we’re working on additional improvements and features:

• Featured bundles: Admins will soon be able to showcase selected bundles in the checkout flow, drawing customers' attention to them when they are most likely to make a purchase.
• Dynamic bundling conditions: In the future, we will introduce dynamic conditions for bundle eligibility, allowing you to offer bundles based on flexible criteria, such as customer type or product category.

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Getting started with bundles

Ready to simplify your product offerings and boost revenue? Head to the Products > Bundles section in your gaiia dashboard to start creating bundles that best fit your business needs.