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As CSPs expand their customer acquisition channels into door-to-door sales, paid digital campaigns, and community partnerships, one question becomes increasingly important: where did this order actually come from?

Relying on fragile URL parameters or manual tagging can be challenging. Order attribution formalizes source tracking inside gaiia, so every checkout can be tied to a defined and reportable origin.

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What is gaiia’s order attribution feature?

Order attribution allows you to associate each order with a structured attribution profile. That profile might represent a sales agent, a marketing campaign, a support representative, or another growth channel relevant to your business.

These profiles live directly under Orders in a dedicated Order attribution page, where they can be created, managed, archived, and connected to promo codes or unique checkout URLs. The profile also appears on any associated order or abandoned order, giving your team clear visibility into what drove every sale.

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How gaiia’s order attribution works in practice

• Door-to-door sales: If a door-to-door rep shares a custom checkout link or QR code, and the customer signs up later from home, the order is still attributed to that rep.
• Digital Marketing: If marketing launches a campaign tied to a specific promo code or checkout link, they can be mapped directly to an attribution profile, ensuring subscribers are connected to the right initiative.

Instead of retroactively reconciling spreadsheets, attribution is captured natively within gaiia.

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Built for real reporting

Order attribution is designed to support flexible downstream analytics. Attribution data is accessible in Snowflake, including incentives used, the responsible source, and subscribers acquired. This allows operations, finance, or marketing teams to build accurate revenue and performance reporting without relying on assumptions or incomplete data.

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Why order attribution matters

Accurate attribution changes how you manage growth. You can evaluate rep performance with confidence, measure true campaign ROI, and make informed decisions about compensation and marketing spend. Order attribution turns your checkout into a measurable growth engine, not just a sign-up flow.